Pro-Tech Systems for Security Fencing

Pro-Tech Systems based in Rotherham recently launched their new website.

The new website allows you to see more photos, sample prices and detailed descriptions of the security fencing and related products they offer.

With 25 years experience of manufacturing, supplying and installing security fencing they have a reputation to be proud of, and look set to continue being a leading supplier.

Pro-Tech recently expanded in to affordable cycle shelters and have a range of other products such as gates, speed ramps, and razor wire.
To see all Pro-Tech System's products visit:
Pro-Tech Systems - Security Fencing

Jacksons Automart launches - with great deals on used cars

Jacksons Automart

Head Start Design recently completed this new project for Jacksons Automart.

Although they have been selling used cars for many years from Rotherham, South Yorkshire, they have never tried to market their cars online.

Their new website allows visitors to instantly see all the stock available via a scrolling list of thumbnails.

Check out the Jacksons Automart  website to see plenty of photos and even videos of the used cars you are interested in.

EquiBalance Product Launch

EquiBalance Band

We were delighted to be selected by Kerry to help with the launch of the new EquiBalance band. We designed the product packaging and inserts, the website and supplied detailing for the product too.

The EquiBalance band is a silicon band that you wear on your wrist. The holograms included in the band help horse riders to promote their core strength, balance, flexibility and stamina.

With a 30 day money back guarantee we expect a lot of horse riders to try out this new product, both for competing and when generally hacking out.

You can find a list of stockists at the EquiBalance website.

Princess Parties to remember

Brochure cover

A business we recently helped to get up and running was Princess@Home. We provided logo design, branding, brochures and a website to help people find out about this wonderful new business from Julie Drummond.

Based in Sheffield, Julie has over 20 years in the health and beauty industry and now offers girly parties aimed at children.

Princess Parties are becoming increasingly popular with children of all ages; offering events full of fun, pampering and sparkle. Parties are tailored to different age ranges to ensure that the content and any treatments are suitable and appreciated by the guests.They are held in your home for your convenience and peace of mind.

Visit the website to find your ideal Princess Party with Princess@Home

Technology gone mad or sheer genius?

My recent blog about talking billboards seems quite sedate compared to the latest invention coming from Japan.

Developers in Japan have created a billboard that scans the person in front of it to decide what advert to display. There is a camera behind the screen that will capture the person's image and a sensor that then determines their approximate age and gender. This then triggers the screen to play adverts which then match the person's profile. 

If you were to tootle on over to Shinagawa Train Station in Japan, you would find a drinks vending machine using this futuristic technology to vend drinks to the public. The touch screen monitor on the machine scans the person standing in front to recommend which drink fits their profile.

This naturally raises privacy concerns as there are currently no regulations that prevents signage systems from storing image. People walking past a billboard won't have a choice whether they are scanned or not. 

There's a lot to be said for targeted marketing, the more relevant we make the marketing message for individual consumers the better. It means advertisers potentially get a better ROI and consumers don't have to be bombarded with messages that they aren't interested in. In my humble opinion, I think the drinks vending machine that recommends a drink for you based on your age and gender is a gimmick. The old saying 'Don't judge a book by its cover' comes to mind. Will it really get to a stage where we have machine's deciding which drinks we want? Time will tell as to whether this technology will revolutionise billboard advertising in the future, my view is that cameras and sensors in a billboard won't provide enough information to successfully determine what consumers are interested in.

Sources:
www.utalkmarketing.com
   

The future of direct marketing? - Talking billboards that know what you want to buy

IBM is currently working on the development of technology that will result in billboards that talk to consumers as they walk past. As if this wasn't futuristic enough, the billboards will only communicate relevant adverts to that particular consumer walking past the billboard. This is thanks to the development of a chip which will be encoded with preferences and shopping habits of individuals.

Sound familiar? Have you seen the film 'Minority report'?

http://www.youtube.com/watch?v=J2gRtD6EjOo

Good or Bad?

The emergence of this kind of technology will no doubt get marketers and businesses excited with the prospect of the ultimate in direct / personalised marketing platforms for the future. Some consumers however, may question this as an invasion of privacy. It's my opinion that if you knowingly give up your information for marketing use, then you have to expect some direct marketing thrown your way. The big plus for marketers and consumers is that these boards will only play adverts that are relevant to you as an individual rather than bombard you with products that don't interest you, that is as long as accurate information is collected for the chips.

One thing I do know is that this level of direct marketing will come with a hefty price tag and the likes of Coca Cola, Nike and Virgin will be lap it up. Personally, I think commuting and walking down your high street may become annoying in the future as the talking billboards constantly chatter to passers by. Maybe this will drive even more people to do all of their shopping online?

Source:

http://utalkmarketing.com/pages/Article.aspx?ArticleID=18488&title=IBM_to_create_talking,_individualised_billboards

Image: travel-industryuptake.com